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Leadership Insights


The Hardest Story to Tell
In many ways, the stories we tell about ourselves shape the opportunities, relationships, and trust we create around us. Perhaps storytelling is not really about learning how to speak about ourselves. Perhaps it is about understanding ourselves clearly enough to know what truly matters, what shaped us, and the kind of impact we want to leave behind. And maybe that is where great storytelling begins.
Kateryna Edelshtein
2 days ago5 min read


Soulful Sales: The Art of Becoming a Trusted Advisor
For 20 years I worked in commercial organisations, where revenue was the ultimate measure of success. Quarterly targets, negotiations, contracts, growth plans — this was the language of business. I spent my career in the B2B information industry: selling, consulting, presenting, negotiating, managing teams, and leading commercial organisations across different countries and cultures. Revenue was always the most visible KPI — the measurable outcome everyone focused on. Yet ove
Kateryna Edelshtein
3 days ago4 min read


Role Models
Recently, I have been reflecting a lot on the importance of role models in our lives. One of the most subtle influences in human life is the people we admire. Long before we consciously decide who we want to become, we are already observing, absorbing, and imitating the behaviours, beliefs, and emotional patterns of others. Our first role models are usually our parents. As children, we love them unconditionally, regardless of whether they are perfect or not. Naturally, we inh
Kateryna Edelshtein
4 days ago2 min read


The Invisible DNA That Shapes Every Company
Over the past 20 years I have lived and worked in seven countries across three continents. I have led teams across more than thirty markets in Europe, Middle East, Africa and spent countless hours in offices around the world. Over time I noticed something fascinating. No matter where I traveled — New York, London, Shanghai, Dubai — whenever I walked into one of our offices, it somehow felt like the same company. Of course, cultural differences were always present. Every count
Kateryna Edelshtein
Apr 23 min read


"Do you have a best friend at work?"
It may sound like a strange question for an employee engagement survey. Yet according to research from Gallup, it turns out to be one of the most powerful predictors of engagement, performance, and retention. Over the years, I have seen many employee engagement surveys. Yet one of my personal favourites has always been the Gallup Q12 engagement model. Partly because of its simplicity. But even more because of the depth behind each seemingly simple question. One of the most
Kateryna Edelshtein
Mar 104 min read


The Spark
Recently I have been working with several clients in their mid to late 40s who have reached very senior positions in their careers. From the outside, everything looks successful. Strong careers. Leadership roles. Financial stability. Respect from peers. And yet, during our conversations, a similar sentence keeps appearing: “I just don’t feel that fire anymore.” That small spark inside — the one that once drove them forward — feels dim or gone. What they are describing is som
Kateryna Edelshtein
Mar 94 min read


Women in Business: Use Bias as Fuel, Not Identity
Since it is March , the month when we celebrate International Women’s Day, I wanted to share a somewhat controversial perspective about women in business and how we navigate bias in the workplace. When I started my career in the early 2000s in Eastern Europe and Central Asia we were still far away from the conversations that are common today — diversity and inclusion programs, women’s networks, gender equality initiatives, or movements like #MeToo. Back then, these conver
Kateryna Edelshtein
Mar 83 min read


Negotiation Is Not a Battle — It’s a Dance
Over the past 20 years leading commercial organisations around the world , I have negotiated well over 1,000 contracts . Some were small one-time agreements, others were complex multi-year, multi-country contracts worth millions of dollars . Early in my career, I saw negotiation as many people do — a battle . A process where each side tries to win, defend their position, and push for the best possible outcome. Over time, developed a different perspective. Negotiations are not
Kateryna Edelshtein
Mar 85 min read


The most powerful communication tool I ever learned… was silence.
I first discovered it in 2010, during a negotiation training that completely changed the way I approach difficult conversations. The concept was simple: "Silence holds power, whoever breaks it, loses it" Soon after that training, I had the perfect opportunity to test it. I had just returned to Kazakhstan when I was urgently called into a meeting with a very unhappy client. The CEO was furious. For about 15 minutes he moved between short emotional outbursts and long moments
Kateryna Edelshtein
Mar 53 min read


The Truth About Public Speaking: Why Even Experienced Speakers Feel Stage Fright
One of the most common topics in my coaching sessions is Public Speaking & Stage fright. Everyone asks the same question: How do I stop feeling this adrenaline rush while on stage?
Here’s the truth after hundreds of talks: I still feel it. Because stage fright isn’t the enemy. It’s energy. The real skill is learning how to turn adrenaline into presence.
Kateryna Edelshtein
Mar 53 min read
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